Week of Mar 17, 2026
PR
Overview
Trend Radar
Brand Health
Whitespace
Weekly Digest
This week's decision nudges
"Gut health" is up 34% in your category — no competitor has launched in this space yet.
NatureFresh gained 4pts share of voice in skincare this week. Monitor closely.
"Travel-size" searches spiked 2.1× in the 18–28 age group. Packaging opportunity.
Trend signals
12
+3 vs last week
Brand sentiment
74%
+2pts
Share of voice
28%
−1pt vs last week
Whitespace gaps
5
2 high priority
Top rising trends Personal Care · This week
1
Gut health
Wellness · Food & Skin
92
Rising
2
Clean label
Ingredients
78
Peaking
3
Travel-size
Packaging
65
New
4
Microbiome care
Wellness
58
Rising
Brand vs. competitors Share of voice
Natura (your brand)
28%
Positive
NatureFresh
32%
Positive
Glow & Co
21%
Neutral
PureEarth
19%
Mixed
Sentiment score this week
Natura
74
NatureFresh
81
Glow & Co
68
PureEarth
52
Share of voice over time
Jan Feb Mar
— Natura — NatureFresh -- Glow & Co -- PureEarth
Sentiment breakdown
Natura74%
NatureFresh81%
Glow & Co68%
PureEarth52%
NatureFresh leads on sentiment. Key driver: new sustainability packaging campaign.
Ask Claude for competitive strategy ↗
Opportunity whitespace map High demand, low brand presence
High
Gut health skincare
Demand: 92 · Brand gap: Large
High
Travel-size wellness
Demand: 65 · Brand gap: Large
Medium
Adaptogen serums
Demand: 41 · Brand gap: Medium
Medium
Microbiome body wash
Demand: 58 · Brand gap: Medium
Low
Refillable packaging
Demand: 33 · Brand gap: Small
Low
Mood-based fragrance
Demand: 28 · Brand gap: Small
Ask Claude to prioritize opportunities ↗
Weekly digest 5 signals curated for Natura
Trend2 days ago
Gut health searches in personal care grew 34% this week, now trending across 18–35 demographic. No major brand has a dedicated product line yet.
Competitor3 days ago
NatureFresh launched a sustainability-focused packaging campaign that's driven a 4pt share of voice gain. Campaign is resonating strongly on Instagram and Reddit.
Consumer4 days ago
Reddit thread in r/SkincareAddiction: Users frustrated that "clean label" brands don't clearly explain ingredient sourcing. Natura has an opportunity to lead on transparency.
Trend5 days ago
Travel-size format queries up 2.1× among 18–28 age group. Highest traction in airport retail and D2C gifting searches.
Risk6 days ago
Minor negative spike in Natura social mentions around delayed shipping for online orders. Sentiment recovered, but worth watching over next 2 weeks.
Prepare for Monday's meeting ↗